AHW Media Info

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Introduction

AHW: The PIONEERING & LEADING b2B hEALTH INDUSTRY PUBLICATION ACROSS THE MENA REGIONs the MENA region

Since its very inception in 1986, Arab Health World (AHW) magazine has been the authoritative resource for decision-makers and key buyers in firms engaged in the Medical, Laboratory, Pharmaceutical and Nutrition sectors across the Middle East & North Africa (MENA).

AHW offers steady marketing and advertising solutions to realize advertisers’ specific objectives. Tailor-made programs suit up clients’ needs and patch up what’s been lacking elsewhere. We invite you to place your trust in the hands of our creative marketing specialists, whose nimble fingers and agile minds will customize the program that will achieve your goals and boost your Return on Investment (ROI) to another realm. From sponsorship positioning, editorial placements, event promotions to pricing programs, we’ve got it all!

Our Vision

• To provide none other than supreme quality service to discerning clients. It is a self-set standard that singles us out from the bevy of competitors;

• To ensure our clients a delectable range of opportunities that is sure to cater to their needs and whims;

• To set the tone for a far-reaching business horizon and to maintain steady growth by building relationships founded on trust and recommendation; and

• To safeguard the afore-mentioned through a synergy of commitment, experience, and innovation.

September-October 2007

Reasons to Advertise

AHW aims to grant readers/clients potent gratification by providing the finest editorial input, prompt circulation coverage, and essential business services.

• AHW magazine is a premier and trusted, specialized health Business to Business publication in the MENA region.

• AHW is circulated to over 6,770 private and public sector firms.

• A broad set of benefits is placed at the immediate reach of our worldwide readership.

• AHW has helped hundreds of clients penetrate the lucrative MENA Health market.

• Bonus copies of AHW magazine are distributed at major events (Exhibitions, Conferences,
Seminars, etc.) taking place in the MENA region, providing value-added exposure to our clients.

Our yearly targeted survey revealed the following figures:

• 85% consider AHW as an accredited source of the latest information related to the health industry, nourished by its high-quality editorial content;

• 78% find AHW promotional offers competitive and motivating

• 80% are satisfied with the Return on Investment they had witnessed from the diverse exposure AHW has put forth;

• 65% surf AHW website to benefit from numerous online services

Print Options

• Display Advertising: AHW offers advertisements in an extended range of sizes and placements with full-color or mono display spots (with no additional loading for color).

• Classified Advertising: The Buyers’ Guide (BG) is dedicated to companies planning to test the market with a limited budget. It is a 9 cm width x 6 cm height (3 5/8” x 2 3/8”) including the company’s logo and contact details as well as a short message and one related photo.

• Advertorials: This option has a double use; to get the story to all AHW’s readers and maximize the company’s exposure by placing its full contact details.

• Fixed Inserts: Distributed MENA-wide, or to specified countries. Fixed Inserts are a popular and effective form of advertising as they make your ad stand out from the rest!!

• Company Profile / Interview : This form of advertising offers comprehensive coverage of your company’s history and products, including an interview with the GM or CEO.

Online Options

For ultimate exposure, place your web banner hyperlinked to your company’s website or e-mail address on AHW’s website. Your online advertising options are:

Top Banner	Width x Height: 470 X 60 pixels Max size (Kb): 30 Types: GIF, JPEG &/or animated GIF
Right Side Banner	Width x Height: 120 X 160 pixels Max size (Kb): 30 Types: GIF, JPEG &/or animated GIFF

For advertising inquiries, please contact us: Tel: +961 - 1 - 748333 ext.143 – Fax: +961 - 1 - 352419; e-mail: marketing@ahwmag.com