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Advertising Benefits

MHW: THE PIONEERING & LEADING B2B HEALTH INDUSTRY PUBLICATION ACROSS THE MENA REGION

MHW’s Very First Issue - July 1986

 Since its very inception in 1986, our magazine has been the authoritative resource for decision-makers and key buyers in firms engaged in the Medical, Laboratory, Pharmaceutical and Nutrition sectors across the Middle East & North Africa.

Today, MENA Health World (MHW)* magazine offers steady marketing and advertising solutions to realize advertisers’ specific objectives. Tailor-made programs suit up clients’ needs and patch up what’s been lacking elsewhere. We invite you to place your trust in the hands of our creative marketing specialists, whose nimble fingers and agile minds will customize the program that will achieve your goals and boost your Return on Investment (ROI) to another realm. From sponsorship positioning, editorial placements, event promotions to pricing programs, we’ve got it all!

* Previously Arab Health World (AHW)

Our Vision

November - December 2008

 • To provide none other than supreme quality service to discerning clients. It is a self-set standard that singles us out from the bevy of competitors;

• To ensure our clients a delectable range of opportunities that is sure to cater to their needs and whims;

• To set the tone for a far-reaching business horizon and to maintain steady growth by building relationships founded on trust and recommendation; and

• To safeguard the afore-mentioned through a synergy of commitment, experience, and innovation.

Reasons To Advertise

• MHW aims to grant readers/clients potent gratification by providing the finest editorial input, prompt circulation coverage, and essential business services.
• MHW magazine is a premier and trusted, specialized health Business to Business publication in the MENA region.
• MHW is circulated in hardcopy to over 6,280 private and public sector firms. In terms of digital circulation, each issue of MHW magazine reaches over 13,200 firms through a direct link to download the PDF version or view the HTML edition, delivered via email to their inbox.
• A broad set of benefits is placed at the immediate reach of our worldwide readership.
• MHW has helped hundreds of clients penetrate the lucrative MENA health market.
• Bonus copies of MHW magazine are distributed at major events (Exhibitions, Conferences, Seminars, etc.) taking place in the MENA region, providing value-added exposure to our clients.		Our yearly targeted survey revealed that:
• 87% consider MHW as an accredited source of the latest information related to the health industry, nourished by its high-quality editorial content;
• 77% find MHW’s promotional offers competitive and motivating
• 84% are satisfied with the Return on Investment they had witnessed from the diverse exposure MHW has put forth;
• 68% surf MHW’s website to benefit from numerous online services
For advertising inquiries, please contact us:
Tel: +961 - 1 - 748333 ext.143 – Fax: +961 - 1 - 352419 –
e-mail: marketing@mhwmag.net

Advertising Options

Print Options
• Display Advertising: MHW offers advertisements in an extended range of sizes and placements with full-color or mono display spots (with no additional loading for color).
• Class ified Advert ising: The Buyer’s Guide (BG) is dedicated to companies planning to test the market with a limited budget. It is a 9 cm width x 6 cm height (3 5/8” x 2 3/8”) including the company’s logo and contact details as well as a short message and one related photo.
• Advert orials: This option has a double use; to get the story to all MHW’s readers and maximize the company’s exposure by placing its full contact details.
• Fixed Inserts : Distributed MENA-wide, or to specified countries. Fixed Inserts are a popular and effective form of advertising as they make your ad stand out from the rest!
• Company Pr ofile/Interview: This form of advertising offers comprehensive coverage of your company’s history and products, including an interview with the GM or CEO.
www.mhwmag.net

Online Options

For ultimate exposure, place your web banner hyperlinked to your company’s website or e-mail address on MHW’s website. Your online advertising options are:
• Top Banner Width x Height: 470 X 60 pixels
Max size (Kb): 30
Types: GIF, JPEG &/or animated GIF
• Right Side Banner Width x Height: 120 X 160 pixels
Max size (Kb): 30
Types: GIF, JPEG &/or animated GIF
For advertising inquiries, please contact us:
Tel: +961 - 1 - 748333 ext.143 – Fax: +961 - 1 - 352419 –
e-mail: marketing@mhwmag.net